Privacy Policy

This Privacy Policy describes how your personal information is collected, used and shared when you visit or shop at

This Privacy and Security Policy sets forth the general principles that underlie the specific processes and procedures for collecting, using, handling, accessing or disclosing, storing, transferring or otherwise processing personal information. We want you to feel confident that your personal information is safe with Better Late Than Never because we are committed to protecting your privacy and to fulfilling our responsibilities regarding the protection of your personal information with seriousness and commitment. The use and protection of customers' personal data under the responsibility of Better late Than Never complies with the provisions of GDPR. If you have any questions regarding how we use your personal information, please do not hesitate to contact us by email (


When you visit the Site, we automatically collect certain information about your device, including information about your Internet browser, IP address, time zone, and some of the cookies installed on your device.
In addition, as you browse the Site, we collect information about the individual pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as device information.
We collect Device Information using the following technologies:

  • Cookies are data files placed on your device or computer and often include an anonymous unique identifier.
  • Log files record actions that occur on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages and date/time stamps.

Our site uses cookies like most sites. We use cookies so that we can recognize you when you come back to our site, preventing you from having to sign in every time. We don't use your cookies for any other purpose. You can change your browser to not accept our cookies, but might not function properly as a result.In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This is called Order Information.For purposes of this Privacy Policy, Personal Information means Device Information and Order Information.


In general, we use Order Information collected to fulfill any orders placed through the Site (including processing your payment information, handling shipping and providing you with invoices and/or order confirmations).Additionally, we use this Order Information to communicate with you, to analyze orders for potential risks or fraud; when aligned with preferences you have shared with us, to provide you with information or advertising related to our products or services. We use the device information we collect to help us eliminate potential risks and fraud (in particular, your IP address) and, more often, to improve and optimize our site.


We share your Personal Information with third parties who help us use your Personal Information as described above. Under the GDPR, these are called processors.

We use Google Analytics to help us understand how our customers use the Site. How Google uses your Personal Information.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to subpoenas, search warrants, or other legal requests regarding information we receive, or to protect our rights in any other way


If you are resident in Europe, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us.

In addition, if you are resident in Europe, we point out that we process your information to fulfill contracts we may have with you (for example, if you place an order through the site) or to otherwise pursue our legitimate business interests listed above.

Please note that your information will be transferred outside Europe, including to Canada and the United States.


When you place an order through the Site, we will retain your Order Information in our records unless you ask us to delete the information.


This Site is not intended for children under 18 years of age.


We may update this privacy policy from time to time in order to reflect, for example, changes in our practices or due to other operational, legal or regulatory reasons.
If you have further questions and/or need more information, please feel free to contact us at




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